Anti-woke beer company launches 'Real women of America' calendar

[Collection]Georgia entrepreneur Seth Weathers's 'woke-free' beer company, Ultra Right, is set to release the "Real Women of America" 2024 calendar, partnering with women's sports advocate Riley Gaines. The limited-edition calendar aims to celebrate conservative women and protect women's sports. Ultra Right will donate 10% of its sales to the Riley Gaines Center, safeguarding women's sports from extreme leftist ideology. Weathers emphasizes that the calendar celebrates traditional femininity and does not discredit transwomen. The clash between Bud Light and Ultra Right Beer highlights the risks of aligning a brand with social causes and the importance of strategic marketing for business success.